After a small lull in what seemed like an endless stream of news coming out of the startup and tech community, we are back with a breakdown of some of the great stories flying under the radar this week.
–Databox, the Techstars alum innovating in the mobile business intelligence space, officially launches Databox Enterprise Mobile this week, and, although I’m no business intelligence expert, it’s a pretty sleek-looking app.
The company’s new BI platform allows executives, and others in leadership roles, to get instant and easy-to-read business analytics data and insights, right on their mobile devices.
Databox’s apps for iOS and Android also allow users to customize the data that appears on its apps and lets customers tailor how their information appears in the app.
The application is being deployed by Staples, Sears, PayPal, and other large companies, but could also be a vital resource for small businesses.
As Databox chief executive Davorin Gabrovec said in a statement, “Current BI solutions fail to deliver data to decision makers when they really need it. With a Mobile-first approach and serving business users with relevant data Databox is filling the gap in the “last-mile” data delivery.”
– Boston-based social media advertising company Nanigans has expanded its online ad automation services to mobile exchanges, announcing this week a partnership with in-app mobile inventory firm MoPub.
The move is a long time in the making for Nanigans, who made its name as one of the first and best resources for maximizing Facebook ad campaigns. Expanding its ad tools to MoPub’s ad exchange gives allows Nanigans to have a wider online reach than just Facebook.
The company hopes that the the move to expand outside of the Facebook API for the first time will be just one of many new partnership announcements in the months ahead.
Nanigans also announced this week that it has serviced $500 million in annualized advertising spend through its platform, which is pretty impressive. It even hinted at an IPO (no one talk about an IPO unless they are thinking about it). In an interview with TechCrunch, Nanigans chief executive Ric Calvillo said that the company is, “not near IPO yet” but that it is, “right around break-even on profitability.”